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Will & Bear was born in 2015 from the place we feel most inspired; on the road. Alex (Bear) was looking for a hat that wasn't intimidating, was practical, long-lasting and felt natural in the Australian outdoors. Loz (Will) watched Alex struggle to find something that he felt comfortable trying on. When we couldn't find what we were looking for, we set out to create it.

Heifer Station stock a limited selection of Will & bear hats.